WHAT IS KONSUMER CHAT ?
KONSUMER CHAT is an ‘always on’ group of consumers recruited as per the specific criteria required for your brand or service. They are available to respond to your questions any time you want . Considering the time that you need to allocate for this is just few minutes a day, this may well be the most productive direct consumer contact tool ever developed! You can choose to connect at any time or place of your choice and you will be amazed when you find how useful it is !
You can connect with the consumers in just 3 steps as depicted below.
We understand the importance of getting the right consumer for you to chat with
We have a strategic alliance with Borderless Access a leading panel company with more than 15 years experience in online recruitment
We digitally attract consumers who match the recruitment criteria provided by you to sign up and participate in the chat groups
Enjoy hyper connectivity – Get instant consumer inputs for your projects
- The consumers are ‘always on’. They are just a message away any time of the day.
- Benefit from consumers in response to a query raised by you.
- Continue to probe the subject as much as you want till you get the desired input.
- It is the most inexpensive way of reaching out to consumers .
Note : Conversations can only be via Chat . Users can post audio or Video messages as is normally done during other chats
Just remember 3 important rules
- Though consumers are incentivised , make them feel equal.
- Create a warm and friendly environment.
- Consumers stay longer in groups that they enjoy being in.
- Begin slowly , hold hands and make everyone comfortable.
- The groups normally take one week to mature
- Use short messages only.
- Chat in Casual language.
- It is OK to use short forms.
Our chat administrators will ensure you have a great experience
Manages service quality
Monitor performance of the program daily.
Maintain quorum of minimum recruited consumers in case of drop outs
Gives feedback to the panel company regarding performance by consumers to implement reward / replacement policy
Keeps an eye to clarify in case the consumers in the group have any query regarding the subject of the day. The administrator will also take suitable to action to maintain chat decorum should the need arise
Clarify rules of engagement directly to consumers via private chat when required
On call service desk for the client
- Provides the recruited consumer profile to the local client lead before the group is created.
- Is in close touch with the Local client contact of each WhatsApp group and implement feedback regarding the program.
Ensures program remains world class
Identifies factors that inhibit the effective operation and takes quick corrective actions.
Closely liaises with all the stake holders to collect feedback about the program and implement actions
Analysis and reporting also available
- Export chats from all the groups on a monthly basis
- Translate chats into English where required ( for analysis)
- Analyse content and issue monthly consolidated one-page insight report.
- Advanced analytics options to be considered based on client requirements.
- Provide monthly report of chat metrics and summary of consumer chat learning to the client.
- Konsumer Chats is extremely useful for getting instant consumer inputs for live projects . Get instant consumer response to daily challenges that you face while working on a project . These interactions help you to take better decisions and reduce risk of failure.
- Specific questions appropriately worded to encourage consumers to reveal interesting dimensions of their habits and attitudes to products can be very insightful
- Consumers may also be given specific tasks which blend very well into their daily activites and share the same .
- You can obtain instant responses to new initiatives eg new products, new advertisements etc .
- Confidential work in process stimulus can be also be tested using a separate secure link provided by us for the same.
Our strategic panel partner has a non disclosure agreement with all consumers who join the panel
Specific confidentiality agreements can be signed based on client requirements
“If you want to share any confidential / work in process stimulus which you don’t want to post directly on the chat group, you can share it using the Secure link provided by us .
The link will be set to expire as per the duration specified by you. It cannot be downloaded or forwarded by the viewer. If you need our help to upload just send the stimulus your project contact from Konsumer Strategiez and we will upload it for you.”